Fascinating the world together

The “Zure Mat® ” was a brilliant failure that sparked a revolution. It all started when our strawberry belts stuck together during production. Looking for a solution, we sprinkled the belts with sugar. This made the product too sweet. Then we added sour and the rest is history! Not only did we invent the Sour Belt, but a com- pletely new product category. Today, sour sweets are still loved all over the world. Did you know that…? We made the longest Sour Belt ever. At 2004 metres, there was candy enough to cover up to 22 soccer fields. 7